European elections - billboard campaign starts Monday in London
5 April 2009
500 posters will be rolled out across London underground stations and bus shelters on Monday as the European Parliament kick starts its UK information campaign to raise awareness of the European elections in June.
The posters will encourage voters on 4 June to think about the choices that have to be made on issues that affect their everyday lives, such as energy, family life and consumer rights. The slogan for the campaign in the UK is:
"It's your choice!"
Dermot Scott, Head of the European Parliament’s UK Office, said
“The European Parliament has powers over issues that affect our daily lives, so there are real choices to be made in the election. The campaign shows what some of those choices might be in the hope that this will encourage people to vote”.
A similar set of posters will also be unfurled on Monday in Edinburgh and then on Tuesday in Birmingham and Glasgow.
Later in the campaign - from 4-30 May - 3D installations based on similar themes and multimedia "Choice Boxes" will be placed in city squares or shopping centres. The "Choice Boxes" will be a walk-in interactive multimedia booth in which voters will be able to record a video message giving their views and opinions on the choices facing the European Parliament.
The European Parliament's UK Office is also organising an elections Roadshow which will travel round major British cities in the last two weeks of May.
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| Download "What kind of energy do we want?" Poster - PDF |
Download "How much labelling do we need?" Poster - PDF |
Contact: Dermot Scott 020.7227.4300 or Simon Duffin 07786 060531