"Enjoy, it's from Europe": helping to promote European farm produce - Taunton, Somerset, 11th March 2016
The European Commission has recently adopted 33 new promotional programmes to help European producers find new markets and promote consumption inside and outside the EU. Under the new rules, the available EU budget for promotion will increase gradually to €200 million (around £150 million) by 2019. The objective of this focused strategy is to help consumers discover more about the merits of European farm produce and about its quality control and standards.
Want to find out which kinds of products are included in the promotional programmes or how local farms will be affected by the new strategy? Our key speaker was Diego CANGA FANO from the European Commission alongside your local MEPs Julie GIRLING and Clare MOODY, who are all committed to ensuring the future of the South West food and farming industry.